The University of Kansas Libraries
Description RedBooks.com provides competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers about the advertising industry. Within this product, the Advertiser Database contains information on nearly 18,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. The Agency Database provides profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency, fields of specialization, and more. (Restricted to 1 simultaneous user.) Please click on SIGN OFF when done searching.
Publisher LexisNexis Group.
Statistics and datasets
Rights Licensed for all KU students, faculty, and staff connecting to the Internet.