American Consumer Culture: Market Research and American Business, 1935-1965 - Contains thousands of reports commissioned by companies such as Philip Morris, Chrysler, Exxon and CBS on consumer goods ranging from tobacco and broadcasting to cars and hotels. Features the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.

Publisher:
Adam Matthew Digital
Type:
Electronic reference works
Rights:
Licensed for all KU students, faculty, and staff connecting to the Internet.